Shell advocates road safety to Miri students
Aug 19, 2014
Sarawak Shell Berhad concluded the Miri leg of its annual flagship Shell Traffic Games (STG) today, involving more than 350 students from 22 schools from the division.
Speaking at the closing ceremony, Sarawak Shell production planning manager, Richard Kho said Shell was committed towards working with its partners to create a greater awareness of road safety amongst the young people who participated in the programme.
He said, “As a continued partner in Sarawak’s progress, Shell will continue to invest significantly in a wide range of corporate social responsibility or social investment initiatives here, especially in the areas of health, safety and the environment, capacity building, education, community welfare and arts and culture.”
Shell had invested in STG for over five decades to inculcate and nurture road safety awareness in young, aiming at reducing accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.
Citing forecasts that the number of cars was expected to triple worldwide by 2050, Kho said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”
Kho explained that smarter mobility involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.
He revealed that Shell had invested significantly in a wide range of corporate social responsibility and sustainable development initiatives in Sarawak. “We really feel that we are a part of the community and the community is a part of us.”
STG has educated tens of thousands of young children on road safety in the state since it was launched in 1963 in Sarawak. He added, “We hope that this social investment will make for safer road users and ultimately reduce road injuries and fatalities.”
In their quest for continuous improvement and relevancy, Kho said Shell decided to assess its effectiveness and relevancy last year. “We are now looking at the suggested recommendations and considering applying it in stages” he added.
“We allocate over RM1 million annually to implement the traffic games throughout the country, including more than one third of the budget for STG in Sarawak.” An average of about 3,000 students in the state have become ambassadors for road safety as STG alumni every year.
According to the traffic police’s statistics, Miri recorded an increase of about 67% in road fatalities in the first six month this year, compared to the same period last year! Kho continued, “As a responsible energy provider, we believe we have a role to play in advocating road safety in our community and keeping our roads safe. We need to instil road safety awareness among our society and develop into a culture.”
SMK Pujut was announced as the champion in the secondary school category, while SMK Lutong and SMK Chung Hua Miri were named second and third placing respectively.
In the primary school category, SJK Chung Hua Krokop emerged champion. SJK Chung Hua Lutong and SK Lutong secured the second and third placing respectively.
SMK Pujut and SJK Chung Hua Krokop will represent Miri Division in the state-level finals in Kuching in October this year.
STG is run in every state in Peninsular Malaysia, in every district in Sabah and in every division in Sarawak – an average of over 20,000 students a year from throughout Malaysia participate in the programme. The programme is organised in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states.
Present at the event was Datuk Lee Kim Shin, assistant communications minister and assistant minister of sports.
Shell Malaysia Exploration & Production
Zulkifli Baba Noor,
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