Shell Goes North With Sarawak Road Safety Program
May 25, 2014
Shell continued its relentless pursuit of road safety education with the Limbang Division traffic games today. Over 250 students representing 16 schools from the division competed in the event.
Rano Akat, Sarawak Shell land transport operations lead, speaking at the closing ceremony said Shell was committed towards working with its partners from government agencies to create a greater awareness of road safety amongst the young people who participated in the programme.
“As a responsible corporate citizen and Sarawak’s long term partner in progress, Shell has invested in STG to inculcate and nurture road safety awareness in young minds for over half a century.”
He added “The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.” To date, an average of about 3,000 students in the state have become ambassadors for road safety as STG alumni every year.
Citing forecasts that the number of cars was expected to triple worldwide by 2050, Rano said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”
Rano explained that smarter mobility involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.
He continued, “As a responsible energy provider, we believe we have a role to play in keeping our roads safe through road safety education.“
The programme is run in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states. STG is also run in every state in Peninsular Malaysia and in every district in Sabah – an average of over 20,000 students a year throughout Malaysia.
This was the second leg of STG in Sarawak, which kicked off in Mukah yesterday and will conclude with the State level finals in October.
SK Melayu Pusat and SMK Kubong were announced as the Limbang champions for the primary and secondary school categories, respectively. They will compete against other 10 divisional champs in the State–level finals in Kuching this October.
Shell allocates over RM1 million annually to implement the traffic games throughout the country including an allocation over RM300,000 for Sarawak on an annual basis for STG.
Shell Malaysia Exploration & Production
Zulkifli Baba Noor, Upstream Communications +6019 3255222, Zulkifli.BabaNoor@shell.com
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