Shell reaches out to Sarikei to promote road safety
Sep 06, 2014
SARAWAK, Sarikei – Shell Malaysia concluded the Sarikei leg of its annual flagship Shell Traffic Games (STG) today, involving 176 students from 11 schools from the division.
Present at the closing ceremony was Datu Len Talif Salleh, assistant minister in the Chief Minister’s office for promotion of technical education who gave away the prizes to the winners.
Speaking at the closing ceremony, Tom Wong, Shell MDS general manager said Shell Malaysia was committed towards working with its partners to create a greater awareness of road safety amongst the young, a key focus area in Shell’s corporate social responsibility program.
“The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.“
Last year Shell Malaysia conducted an effectiveness and relevancy study of the games in Sarawak, and are studying recommendations to improve road safety.
Wong said that while Shell Malaysia was proud to have educated tens of thousands of young children on road safety since it was launched in 1963 in Sarawak, the company would look at ways to improve its road safety targets for the community including exploring newer and more modern programmes.
Citing forecasts that the number of cars was expected to triple worldwide by 2050, Wong said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”
He explained that smarter mobility involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.
He added, “We hope that this social investment will make for safer road users and ultimately reduce road injuries and fatalities.”
“We allocate over RM1 million annually to implement the traffic games throughout the country, including more than one third of the budget for STG in Sarawak.” An average of about 3,000 students in the state have become ambassadors for road safety as STG alumni every year.
Wong continued, “As a responsible energy provider, we believe we have a role to play in advocating road safety in our community and keeping our roads safe. We need to instil road safety awareness among our society and develop into a culture.”
SMK Tinggi Sarikei was announced as the champion in the secondary school category, while SJK Su Lee Sarikei won the primary school category. Both teams will represent Sarikei Division in the state-level finals in Kuching in October this year.
STG is run in every state in Peninsular Malaysia, in every district in Sabah and in every division in Sarawak – an average of over 20,000 students a year from throughout Malaysia participate in the programme. The programme is organised in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states.
Shell Malaysia Exploration & Production
Zulkifli Baba Noor, Upstream Communications, Zulkifli.BabaNoor@shell.com
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