Shell Traffic Games Attract More Students In Sibu
Jun 21, 2014
SARAWAK, Sibu – Sarawak Shell Berhad concluded the Sibu leg of its annual flagship Shell Traffic Games (STG) today, attracting 416 students from 26 schools from the division. This year’s participation marked an increase of 13% compared to last year.
Speaking at the closing ceremony, Shell Malaysia safety, environment and social performance general manager Sandra Yii said Shell was committed towards working with its partners to create a greater awareness of road safety amongst the young people who participated in the programme.
“As a responsible corporate citizen and Sarawak’s long term partner in progress, Shell has invested in STG for over fifty years to inculcate and nurture road safety awareness in young. The programme’s ultimate aim is to reduce accidents and fatalities by raising awareness on road safety in participants who come from schools all over Malaysia.“
Citing forecasts that the number of cars was expected to triple worldwide by 2050, Yii said “At Shell, we are constantly finding innovative ways to move more people and goods, safely, cost-effectively and with reduced impact on the environment by Smarter Mobility approach – using smarter products, smarter infrastructure and smarter use.”
Yii explained that smarter mobility involves providing customers with information and advice to help them make smarter choices and promote good habits, including programmes to promote more efficient driving, and initiatives to improve road safety such as the Shell Traffic Games.
She revealed that Shell had invested significantly in a wide range of corporate social responsibility and sustainable development initiatives in Sarawak. “We really feel that we are a part of the community and the community is a part of us.”
She disclosed that STG has educated tens of thousands of young children on road safety in the state since it was launched in 1963 in Sarawak. “We hope that this social investment will make for safer road users and ultimately reduce road injuries and fatalities.”
In their quest for continuous improvement and relevancy, Yii said Shell decided to assess its effectiveness and relevancy last year. “We are now looking at the suggested recommendations and considering applying it in stages” she added.
“We allocate over RM 1 million annually to implement the traffic games throughout the country, including RM300,000 or STG in Sarawak.” An average of about 3,000 students in the state have become ambassadors for road safety as STG alumni every year.
She continued, “As a responsible energy provider, we believe we have a role to play in keeping our roads safe through road safety education.“
SMK St Elizabeth was announced as the champion in the secondary school category, while SMK Methodist and SMK Deshon were named second and third placing respectively.
In the primary school category, SJK Su Lai emerged champion. SJK Taman Rajang and SJK Sacred Heart Chinese secured the second and third placing respectively.
SMK St Elizabeth and SJK Su Lai will represent Sibu Division in the state-level finals in Kuching in October this year.
The programme is run in every division in Sarawak and culminates in a state level final in which the winning schools from each division participate. State level champions go on to represent Sarawak at the national level finals, competing against other states.
STG is run in every state in Peninsular Malaysia, in every district in Sabah and in every division in Sarawak – an average of over 20,000 students a year from throughout Malaysia participate in the programme.
Present at the event was Datuk Tiong Thai King, Sibu Municipal Council chairman who represented Sarawak Finance Minister II and Minister of Local Government and Community Development.
Shell Malaysia Exploration & Production
Zulkifli Baba Noor, Upstream Communications, Zulkifli.BabaNoor@shell.com
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