Shell’s ‘anda beli, kami derma’ raya charity campaign raises rm1.92mil to spread the spirit of caring and sharing
Jul 05, 2019
The collection from Shell’s fifth consecutive annual Raya Charity Campaign brings festive cheer to the National Cancer Society Malaysia, Food Aid Foundation and Malaysian Nature Society
Kuala Lumpur, Shell Malaysia raised a total of RM1.92 million in its recent ‘Anda Beli, Kami Derma’ Raya Charity Campaign. In its fifth year, the campaign ran for ten (10) days between 30 May 2019 to 8 June 2019 in an effort to spread the spirit of caring and sharing during the ‘balik kampung’ season.
During the campaign period, Shell donated 1 sen (RM0.01) for every litre of Shell fuel pumped and 1 sen (RM0.01) for every RM1.00 spent at Shell SELECT stores; to the National Cancer Society Malaysia, Food Aid Foundation, and Malaysian Nature Society. Mastercard joined this effort as a valued partner for the second consecutive year and contributed 1 sen (RM0.01) to the Food Aid Foundation for every litre of Shell fuel pumped and every RM1.00 spent at Shell SELECT stores paid for with any Mastercard credit or debit cards.
This year, motorists were given the option to donate to the organisation of their choice. Additionally, Shell’s agencies and partners came together to support this initiative through contributions in the form of media advertising and resources.
Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd applauded the collection this year and shared, “We are once again humbled by the generosity and support of our Malaysian motorists, in helping us raise a total of RM1.92mil for the organisations in just 10 days. We wish to thank all our customers and partners for contributing to this cause. In line with our mission to make life’s journeys better for all Malaysians, we hope this initiative will continue to inspire others to extend a helping hand for those who are in need.”
Perry Ong, Country Manager of Malaysia and Brunei, Mastercard said, “This partnership has been instrumental in encouraging Malaysians to use cashless payments for their everyday purchases, while at the same time, giving back to the community and impacting the lives of the less privileged. Contributions made through this campaign will support local causes, including the provision of meals for children in need. Driven by its philosophy of ‘doing well by doing good’, Mastercard is committed to collaborating with partners like Shell who share the same philosophy.”
The continuous support and generosity of Malaysian motorists has encouraged Shell to run this campaign annually to impact more lives. In the spirit of caring and sharing, the funds collected from this year’s ‘Anda Beli, Kami Derma’ campaign will go towards supporting the organisations’ efforts in building a brighter future for the communities they serve.
Note to Editor: Details of the selected organisations for the Shell Raya CSR Campaign 2019 can be found in the Appendix.
Shell Malaysia’s ‘Anda Beli, Kami Derma’ Raya Charity Campaign 2019 ran from 30 May to 8 June 2019 to spread festive cheer during the ‘balik kampung’ season.
Shell Malaysia’s ‘Anda Beli, Kami Derma’ campaign raised a total of RM1.92mil for three (3) organisations this year – The National Cancer Society of Malaysia, Food Aid Foundation, and Malaysian Nature Society. Photo From L to R: 1. Mr. I.S. Shanmugaraj, Executive Director of Malaysian Nature Society 2. Dr. Muralli, Medical Director of National Cancer Society of Malaysia 3. Yang Berbahagia Datuk Muez Abd.Aziz, Secretary General, Ministry of Domestic Trade and Consumer Affairs (MDTCA) 4. Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd 5. Devesh Kuwadekar, Vice President and Head Market Development, Mastercard 6. Rick Chee, Founder of the Food Aid Foundation 7. Hayati Ismail, Operations Director of the Food Aid Foundation
From L to R: 1. Zharin Zhafrael Mohd, National Sales Manager of Shell Malaysia 2. Dr. Muralli, Medical Director of National Cancer Society of Malaysia 3. Yang Berbahagia Datuk Muez Abd.Aziz, Secretary General, Ministry of Domestic Trade and Consumer Affairs (MDTCA) 4. Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd 5. Devesh Kuwadekar, Vice President and Head Market Development, Mastercard 5. Rick Chee, Founder of the Food Aid Foundation 6. Mr. I.S. Shanmugaraj, Executive Director of Malaysian Nature Society
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
|National Cancer Society Malaysia||The National Cancer Society Malaysia (NCSM), also known as Persatuan Kebangsaan Kanser Malaysia, is the first not-for-profit cancer organisation in Malaysia that provides education, care and support services for people affected by cancer. Over the last 50 years, it provides holistic cancer support to patients and caregivers.|
|Food Aid Foundation||Food Aid Foundation is a food bank that salvages surplus food from producers, manufacturers, distributors, food operators and retailers for re-distribution to the needy. The organisation’s mission is to alleviate hunger and malnourishment.|
|Malaysian Nature Society||The Malaysian Nature Society (MNS) is Malaysia’s largest and oldest non-government environmental organisation. The organisation’s key role is to conserve Malaysia’s diverse habitats by protecting the natural heritage, especially ecologically sensitive landscapes.|