Road Safety Education: Celebrating 56 Years Of Partnership In Malaysia
Oct 30, 2013
Kuala Lumpur - As an educational tool in road safety awareness for the young in Malaysia, Shell Traffic Games (STG) represents Shell’s commitment towards the safety of road users for over five decades.
Launched in 1957 in Malaya, STG is held annually in partnership with the Road Safety Council (Majlis Keselamatan Jalan Raya) and various government agencies such as the police, education departments, road transport department and local authorities as well as auxiliary bodies
Shell sees road safety as an important priority, both for our company and the country. The company partners with various local and national agencies as well as non-government organisations to help reduce road accidents through educational seminars and workshops for drivers, contractors and haulers. Shell’s initiative is in support of the United Nations’ declaration of 2011-2020 as Decade of Action for Road Safety.
This year, more than 600 students representing 15 states and federal territories competed for the national title at the 56th Shell Traffic Games in Kuala Lumpur.
Students aged between 11 and 14 from primary and secondary schools around Malaysia progressed to the national-level after emerging as champions of STG held in their respective states from March this year.
In his speech, Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd, said: “Each year, some 40,000 Malaysian school children participate in this programme. With an investment of RM1 million annually in STG, we have seen more than one million students go through the experience and learn more about road safety since it’s launching”.
He added “For over a half of a century, we are proud to have educated young Malaysians the importance of a courteous and safety conscious culture. We hope that this social investment will make for safer road users and ultimately reduce road injuries and fatalities.”
The Shell Traffic Games is designed specifically to instil a road-safe awareness and culture amongst the participants, in a fun and competitive environment. The approach is to make things enjoyable, and at the same time educational so that we nurture young minds into a generation of responsible road users.
Azman concluded, “In order to avoid this, we must continue to educate our young to start practising road safety and road courtesy, and that is why Shell is working with our partners to organise an innovative and fun learning programme with the young children today”.
Teams from Kedah and Selangor came on tops and walked away with RM4,000 including a challenge trophy for each team. The first runner up was awarded cash prizes of RM3,000 each to teams from Melaka and Sarawak, and RM2,000 each for Wilayah Persekutuan Kuala Lumpur and Melaka for second runner-up.
Norhayati Sulaiman-Adzhar, Country Media Relations
Tel : +603 23851307
Mobile : +6012 5258029
Note to Editors:
About the Shell Traffic Games
Launched in 1957, the Shell Traffic Games is held annually in partnership with Road Safety Council and various government agencies. Today, more than a million young Malaysian road users have taken part in the games since its inception.
The annual Shell Traffic Games are staged at permanent traffic gardens or litar lalulintas specially designed to simulate a complete, miniature road system or traffic situation. It kicks-off from state-to-state and involves the participation of students from various district primary and secondary schools. The finale of the Shell Traffic Games is then at the national-level where top scorers compete for the national championship and honours.
As part of the programme, participating schools are required to pass written tests on road safety. In subsequent practical or on-road tests, participants are awarded merit points for complying with road safety regulations, or conversely given demerits and issued traffic violations by real traffic police officers when they break road safety regulations or commit driving offences. Prizes are awarded to winning primary and secondary schools for the best road safety performance.
Every year from March to November, some 40,000 Malaysian schoolchildren and over 2,000 teachers, traffic police officers and competition sponsors and organising officials participate in this extensive road safety competition.
Apart from Shell Traffic Games, the Company has also initiated various programmes for the youth, including environmental award for schools, industrial welding course for vocational schools, safety training for engineering students, and Shell Eco-Marathon Asia, where university students are challenged to design a vehicle that travels the furthest while using the least energy.
In addition to meeting the future energy needs, Shell is developing new technologies to further increase our leadership position in the gas industry. We continue to develop innovative technology solutions to deliver the energy our customers need, opening up new resources and producing more from existing fields. Our innovative approach also helps to reduce our impact on the environment, to operate safely, and to share the benefits with communities of developing energy resources.
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