Shell And Police Team Up To Promote Crime Prevention And Road Safety
Feb 05, 2013
Kuching, SARAWAK – Shell and the Royal Police Force (PDRM) today launched a campaign on Crime Prevention and Road Safety in Kuching, Sarawak.
The programme began around 9 am at Shell petrol station at 5 ½ Mile, Jalan Penrissen and ended by noon at ZKZ Shell petrol station near Taman Sukma with a convoy of 150 cyclists and 50 bikers from the PDRM Cyclist and Bikers Club and 6 safety Shell Retailer cars, making 15 minutes stop at several stations along the way to distribute campaign collaterals.
The campaign aims to promote road safety and crime prevention and can also be seen as an integrated network approach between government departments and the private sector in its efforts to encourage safety culture in a holistic manner. The event include a variety of awareness activities related to road safety and crime prevention such as the introduction of Emergency Contact Cards (ECC), Helmet off campaign and Check & Go – an interactive checklist for simple vehicle maintenance.
Shell has been a strong proponent of road safety and crime prevention since day one and will continue to promote it relentlessly. Committed to Malaysia’s social development, Shell aims to develop lasting ties within the community with its activities.
In Sarawak, Shell works closely with PDRM to promote road courtesy and safety and crime prevention; and brings road safety education to millions of children through the Shell Traffic Games (STG). This year STG commemorates its 50 years of road safety education in Sarawak, since its inception in 1963.
It illustrated Shell’s continued commitment to serving the needs of the local community. This is a strong affirmation of our initiatives by reducing environment and social impacts and a validation of Shell as a good corporate citizen.
Akhramsyah Sanusi, Operations Support Manager of Shell Malaysia Trading Sdn Bhd said, “Safety is at the heart of Shell’s operations. Every year, Shell propagates the importance of safety to its employees, customers and stakeholders. This campaign is part of our awareness program of demonstrating our safety principles, by keeping our people and property protected from potentially harmful incidents that may occur.”
He added, the road safety discipline was part of the nation character building which Shell introduced by generating awareness of road ethics since early age. Shell Malaysia will continue to campaign on the road safety disciplines, not only to its employees or to contractors who are working for them, but also to the society at large. Akhramsyah was representing the Managing Director of Shell Malaysia Trading and Shell Timur Sdn Bhd at the event.
The event also kicked off with the HELMET OFF campaign in East Malaysia. With immediate effect, 40 Shell service stations in Kuching, Serian, Lundu, Bau, Simunjan and Kota Samarahan Sarawak will embark on the campaign to have motorist remove their helmet when entering the stations. The campaign has been rolled out in West Malaysia with much success. The stickers and training will be provided to all retailers and with support from PDRM to launch the Project for whole of Sarawak.
About 1000 Emergency Contact Cards (ECC) were distributed to customers at various Shell petrol station during the convoy. ECC cards are to be used for customers to fill up their emergency contact numbers and are small enough to be kept in their wallets, while CHECK & GO is a quick and simple maintenance vehicle check for customers at each Shell petrol station for the duration of the day. It is a simple and interactive checklist created for customers to keep and refer to.
Motorists in Kuching will be the first to be able to pledge their support towards the campaigns at all participating Shell stations.
Akhramsyah concluded that Shell believes the awareness comes through direct involvements from the community.
Norhayati Sulaiman-Adzhar, Media Relations
Tel : +603 2091 3795
Zulkifli Baba Noor
Tel : +6085 452277
Mobile: +6019 3255222
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology.
Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress.
As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life.
At our operations, safety is our top priority. Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk. We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.
About the Emergency Contact Cards (ECC)
1000 cards will be distributed to all the customers during the convoy stops. ECC cards are to be used for customers to fill up their emergency contact numbers and small enough to be kept in their wallets.
About the HELMET OFF Campaign
For security reasons helmets must be removed before entering the pay point at participating Shell Service Station. This campaign has been rolled out in West Malaysia. The stickers and training will be provided to all retailers and with support from PDRM to launch the Project for whole of Sarawak.
Check & GO
Quick and simple maintenance vehicle check for customers at each station for the duration of the day, with the simple and interactive checklist created for customers to keep and refer to.
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