The programme began around 9 am at Shell petrol station at 5 ½ Mile, Jalan Penrissen and ended by noon at ZKZ Shell petrol station near Taman Sukma with a convoy of 150 cyclists and 50 bikers from the PDRM Cyclist and Bikers Club and 6 safety Shell Retailer cars, making 15 minutes stop at several stations along the way to distribute campaign collaterals.

The campaign aims to promote road safety and crime prevention and can also be seen as an integrated network approach between government departments and the private sector in its efforts to encourage safety culture in a holistic manner. The event include a variety of awareness activities related to road safety and crime prevention such as the introduction of Emergency Contact Cards (ECC), Helmet off campaign and Check & Go – an interactive checklist for simple vehicle maintenance.

Shell has been a strong proponent of road safety and crime prevention since day one and will continue to promote it relentlessly. Committed to Malaysia’s social development, Shell aims to develop lasting ties within the community with its activities.

In Sarawak, Shell works closely with PDRM to promote road courtesy and safety and crime prevention; and brings road safety education to millions of children through the Shell Traffic Games (STG).  This year STG commemorates its 50 years of road safety education in Sarawak, since its inception in 1963.

It illustrated Shell’s continued commitment to serving the needs of the local community. This is a strong affirmation of our initiatives by reducing environment and social impacts and a validation of Shell as a good corporate citizen.

Akhramsyah Sanusi, Operations Support Manager of Shell Malaysia Trading Sdn Bhd said, “Safety is at the heart of Shell’s operations. Every year, Shell propagates the importance of safety to its employees, customers and stakeholders. This campaign is part of our awareness program of demonstrating our safety principles, by keeping our people and property protected from potentially harmful incidents that may occur.”

He added, the road safety discipline was part of the nation character building which Shell introduced by generating awareness of road ethics since early age. Shell Malaysia will continue to campaign on the road safety disciplines, not only to its employees or to contractors who are working for them, but also to the society at large. Akhramsyah was representing the Managing Director of Shell Malaysia Trading and Shell Timur Sdn Bhd at the event.

The event also kicked off with the HELMET OFF campaign in East Malaysia.  With immediate effect, 40 Shell service stations in Kuching, Serian, Lundu, Bau, Simunjan and Kota Samarahan Sarawak will embark on the campaign to have motorist remove their helmet when entering the stations. The campaign has been rolled out in West Malaysia with much success. The stickers and training will be provided to all retailers and with support from PDRM to launch the Project for whole of Sarawak.

About 1000 Emergency Contact Cards (ECC) were distributed to customers at various Shell petrol station during the convoy. ECC cards are to be used for customers to fill up their emergency contact numbers and are small enough to be kept in their wallets, while CHECK & GO is a quick and simple maintenance vehicle check for customers at each Shell petrol station for the duration of the day. It is a simple and interactive checklist created for customers to keep and refer to.

Motorists in Kuching will be the first to be able to pledge their support towards the campaigns at all participating Shell stations.

Akhramsyah concluded that Shell believes the awareness comes through direct involvements from the community.


Norhayati Sulaiman-Adzhar, Media Relations

Tel : +603 2091 3795

Zulkifli Baba Noor

Tel :  +6085 452277

Mobile: +6019 3255222

About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology.

Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.  

Being at the forefront of energy and fuel efficiency, Shell advocates for the use of energy more efficiently as the simplest and most cost-effective way to reduce emissions and mitigate climate change through driver education, fuel efficient driving behaviour, and smarter mobility collaboration and strategic partnerships to fuel the country’s progress.  

As Shell aims to meet the world’s future energy needs with a diversified energy mix and cleaner energy, we enjoin consumers and businesses to use energy better, to do more with less, and make energy conservation a way of life.

At our operations, safety is our top priority.  Our goal is to have zero fatalities and no incidents that cause harm to our people and neighbours and put our facilities at risk.  We aim to address social concerns and work to benefit local communities, protecting our reputation as we do business.

About the Emergency Contact Cards (ECC)

1000 cards will be distributed to all the customers during the convoy stops. ECC cards are to be used for customers to fill up their emergency contact numbers and small enough to be kept in their wallets.

About the HELMET OFF Campaign

For security reasons helmets must be removed before entering the pay point at participating Shell Service Station. This campaign has been rolled out in West Malaysia. The stickers and training will be provided to all retailers and with support from PDRM to launch the Project for whole of Sarawak.

Check & GO

Quick and simple maintenance vehicle check for customers at each station for the duration of the day, with the simple and interactive checklist created for customers to keep and refer to.


Resources: Our use of the term “resources” in this announcement includes quantities of oil and gas not yet classified as Securities and Exchange Commission of the United States ("SEC") proved oil and gas reserves or SEC proven mining reserves.  Resources are consistent with the Society of Petroleum Engineers 2P and 2C definitions.

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this announcement "Shell", "Shell Group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. "Subsidiaries", "Shell subsidiaries" and "Shell companies" as used in this announcement refer to companies in which Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this announcement, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23 per cent shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This announcement contains forward looking statements concerning the financial condition, results of operations and businesses of Shell and the Shell Group. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Shell and the Shell Group to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward looking statements are identified by their use of terms and phrases such as "anticipate", "believe", "could", "estimate", "expect", "goals", "intend", "may", "objectives", "outlook", "plan", "probably", "project", "risks", "seek", "should", "target", "will" and similar terms and phrases. There are a number of factors that could affect the future operations of Shell and the Shell Group and could cause those results to differ materially from those expressed in the forward looking statements included in this announcement, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward looking statements contained in this announcement are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward looking statements. Additional factors that may affect future results are contained in Shell's 20-F for the year ended 31 December 2012 (available at and These factors also should be considered by the reader.  Each forward looking statement speaks only as of the date of this announcement, 5 February 2013. Neither Shell nor any of its subsidiaries nor the Shell Group undertake any obligation to publicly update or revise any forward looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward looking statements contained in this announcement.

Shell may have used certain terms, such as resources, in this announcement that the SEC strictly prohibits Shell from including in its filings with the SEC.  U.S. investors are urged to consider closely the disclosure in Shell's Form 20-F, File No 1-32575, available on the SEC You can also obtain these forms from the SEC by calling 1-800-SEC-0330.