Shell Malaysia embarked on road safety advocacy in 1957, refreshed its programme, #ShellSelamatSampai in 2016 and introduced the Varsity Challenge in 2017. As part of the programme’s requirement, student teams must conduct baseline studies on the current road safety issues in the country to strengthen their proposition before creating an innovative solution to address the road safety issues.

“We are honoured and humbled to receive this prestigious award that recognises the significant progress we have made in advocating road safety awareness through our strategic partnerships with education institutes and relevant government entities. These alliances and the combination of STEM and road safety awareness have resulted in the empowerment of students, who have worked as a team to create innovative solutions to address the road safety issues faced in the communities they live in. It is truly encouraging to see our upcoming talents stepping up and contributing towards a safer nation,” shared Datuk Iain Lo, Chairman of Shell Malaysia.

Shell Varsity Challenge creates a platform for youth to actively participate in mitigating road safety issues within their universities and surrounding communities. It aims to create road safety innovation projects that would contribute towards achieving zero road related crashes.

HRH Prince Michael of Kent said, “I am impressed to learn of the success of the Shell Road Safety Varsity Challenge in Malaysia and have noted the recent achievements.”

The judges who reviewed Shell Malaysia’s winning initiative said, ‘The innovative approaches taken to attract students to take part and the subsequent level of engagement are impressive’.

Over the last three years, the Shell Varsity Challenge has gained participation from 25 universities throughout Malaysia, with 60 positively impacted road safety innovation project prototypes being introduced. One of the prototypes is an innovation called ‘Change Lane Alert Assist’ to alert other drivers against potential head-on collisions. It was successfully built, tested and installed onto one of the participating university team’s busses. The device provided an additional 30% improvement to the driver’s front view visibility and the university recorded a 10% reduction in road accidents within campus.

Shell Malaysia is very committed in ensuring the success of its road safety initiatives. Throughout the Varsity Challenge programme, the organisation has provided students training under the Shell NXplorers workshops that equip youth with the right tools to creatively and critically think when solving complex issues.

Shell Malaysia is currently collaborating with Malaysia Institute of Road Safety Research (MIROS), Road Transport Department, Ministry of Science and Technology (MOSTI) and the local authorities to enhance the university students’ project prototypes, which may potentially become workable devices to mitigate road safety issues in the country.

This offers the teams a chance to collaborate with experts and obtain technical and industry-expert insights that would eventually contribute towards their road safety project enhancement.

Since 1957, Shell Malaysia has been a strong advocate for the improvement of road safety culture amongst Malaysians.

For more information on #ShellSelamatSampai, visit

About #ShellSelamatSampai

#ShellSelamatSampai is Shell Malaysia’s social investment programme to comprehensively drive road safety awareness and behavioural change among motorcyclists and youth, who contribute to the highest fatality rate in road accidents in Malaysia (based on findings by the Malaysian Institute of Road Safety Research – “MIROS”). #ShellSelamatSampai aims to create a community-wide road safety culture that empowers Malaysians to advocate, intervene and act to ensure the safety of all road users.

About Shell –

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started about 129 years ago. Shell currently has a strong market presence in the upstream, gas-to-liquids, downstream and business operations sectors in Malaysia.

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Senior Manager, Media Relations and Issue Management, Shell Malaysia