Prithipal Singh, Sabah Shell Petroleum Company General Manager said, “It is encouraging to see an increase in rural-based Sabahan entrepreneurs participating in this year’s virtual programme. Through the knowledge acquired from the webinars and coaching from the programme’s qualified business coaches, we hope that these entrepreneurs can continue to promote their local products by reaching out to a wider market and be a part of our value chain.”

Prithipal further added that Shell Malaysia runs this initiative to support these startups in the early stages of their businesses, where they face the most challenges. He hopes that these entrepreneurs will also take advantage of the opportunities provided through this programme to connect with the global LiveWIRE ecosystem and share their knowledge with entrepreneurs around the globe, while standing a chance to compete in the annual Shell Global Top Ten Innovators Awards.

The judging panel includes Muhammad Hamdi Salleh, Director of SMECORP Sabah; Kenny Huah, Sabah Shell Senior Finance Manager and Yip Yoke Hwa, Shell Malaysia Upstream Senior Contracting and Procurement Manager. Ten finalists presented their pre-recorded video pitch presentations at the finals and the top five were selected as winners based on their business pitches. Prior to that, they were coached in a series of webinars and virtual engagements to present their entrepreneurial ideas in a more conducive manner.

The winners received a seed grant of RM3,000, as well as mentoring and coaching support from Shell LiveWIRE facilitators for the next nine months to empower them on their entrepreneurial aspirations. They will also be assisted in transforming their ideas to full-fledged businesses and the opportunity to be considered to enter the Shell Malaysia value chain.

“The webinars were interesting, and I gained valuable insights through the joint session with fellow entrepreneurs from Sarawak. The Sabah Shell LiveWIRE programme really empowered me to be confident to pursue my business ideas,” shared Mohammad Helmi Ali Hassan, founder of Crabby Condo, who runs a sustainable farming method for mud crabs. He added that the programme had assisted entrepreneurs like him to realise their dreams and hope more entrepreneurs will join this programme in future and reap the benefits from it.

Meanwhile, Jumyati Lananni expressed that the Sabah Shell LiveWIRE had made it easier for her to strategise and plan in expanding her business idea. She added, “During the webinar, we also had the chance to interact and ask questions to Shell Malaysia Contracting and Procurement focal. This had definitely assisted me in my plans to strategise in entering Shell’s value chain.” She owns Jumik Vegan Cheese, which uses plant-based raw materials for cheese production.

Shell LiveWIRE is an entrepreneurial programme that seeks to unveil potential start-up entrepreneurs. It aims to inspire young entrepreneurs to innovate and produce real business solutions that meets today’s socio-economic needs.

The programme was first introduced in Sabah in 2015. Since then, Sabah Shell LiveWIRE has seen a total of 363 entrepreneurs participating in the programme. The total number of recipients of the programme’s seed grants are 23 as of today.

For further information on Shell’s LiveWIRE programmes, log on to

For further Media Enquiries, please contact:

ZUL BabaNoor
External Relations, Shell Malaysia


Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started about 130 years ago. Shell currently has a strong market presence in the upstream, gas-to-liquids, downstream and business operations sectors in Malaysia. The company is also driven towards contributing to the local talent pipeline, while playing its part in contributing towards the communities and the society through its various flagship social investment activities.


The five seed grant winners from Sabah are: 

Ng Wei Li
BOLE Academy – a digital mentoring solution enabling personalised mentoring and continuous development for users
Nathaniel Maikol
AnimalCare – a digital platform for pet owners, veterinary practitioners and pet store retailers
Md. Helmi Ali Hassan
Crabby Condo – a sustainable farming method for mud crabs
Jumyati Lananni Jumik Vegan Cheese - uses plant-based raw materials for their cheese products
Jamalia Dumik Nual Anchovies – a producer of premium dried seafood products


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