Bertamu @Shell connects Sarawak Shell LiveWIRE entrepreneurs with retailers
Jun 08, 2022
Kuching – Sarawak Shell LiveWIRE, a corporate social investment entrepreneurial development programme, supported by Tabung Ekonomi Gagasan Anak Sarawak (TEGAS) recently organised a ‘BERTAMU @Shell’ session in Kuching between its LiveWIRE participants and its retailers.
This is a part of a series of marketplace engagements that connect and facilitate Shell LiveWIRE entrepreneurs in getting into Shell’s retail supply chain. Over 40 retailers and station owners from Kuching, Kota Samarahan and the surrounding areas attended this engagement session.
Entrepreneurs were given the opportunity to pitch their businesses and products, as well as engage directly with Shell retailers in a networking marketplace session, which resulted in many of the entrepreneurs sealing business contracts with retailers.
“Through these engagements, I hope to see more LiveWIRE entrepreneurs pairing up with our retailers to enter our supply chain. I believe that this is a win-win situation for all as this will not only help our LiveWIRE entrepreneurs to expand their business reach but will also enable Shell retailers to provide a diverse range of products, including specialty homegrown, locally sourced products, for the benefit of our Shell customers,” shared Ivan Tan, Chairman, Shell Malaysia and Senior Vice-President, Upstream Malaysia.
Shell LiveWIRE is an entrepreneurial programme that seeks to unveil potential start-up entrepreneurs in Sabah and Sarawak. It aims to inspire young entrepreneurs to innovate and produce real business solutions that meets today’s socio-economic needs.
“I joined the programme with the intent to gain access to Shell’s supply chain network and scale my business. However, I got so much more than that as BERTAMU @Shell has helped me attain valuable insights from retailers and provided me with networking access to industry players and like-minded individuals, unlocking new opportunities to tap and possibilities to explore,” explained Syarifah Nurfaizah Wan Manshor, Sarawak Shell LIVEWIRE 2019 winner and founder of Ahmad Tamar Sdn Bhd, which offers an array of dates from the Middle East, and manufactures premium date-spread products.
“BERTAMU @Shell has provided me with exposure and access to the vast network of Shell retailers and owners, helping my business reach greater heights. As one of the Shell LiveWIRE winners, I am honoured to be granted the opportunity to showcase my products on the shelves of Shell stations and look forward to attending the upcoming BERTAMU @Shell in Miri and Bintulu,” shared Anne Isabelle Chi, Sarawak Shell LIVEWIRE 2021 winner and founder of Gombi Patisserie Sdn Bhd, which supplies freshly baked pastry and cakes.
Shell LiveWIRE was introduced in Sarawak in 2016. In 2017, TEGAS joined Shell Malaysia as the Shell LiveWIRE strategic partner in Sarawak to further enhance the entrepreneurship development and capability building of Sarawakian entrepreneurs and start-ups. The series of BERTAMU @Shell marketplace engagements will next be held in Miri and Bintulu in the coming months.
For further information on Shell’s LiveWIRE programmes, log on to livewire.shell.com.my
A LiveWIRE entrepreneur in partnership with a Shell retailer.
A Shell LiveWIRE entrepreneur presenting her products to the retailers.
Retailers engaging with entrepreneurs
Retailers getting insights into the products offered.
Senior Manager, Media Relations,
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