Despite the challenges brought about by the COVID-19 pandemic and movement restrictions, Shell remained committed to empowering Sabahan entrepreneurs and adapted the Shell LiveWIRE programme to be delivered virtually. The journey began through a series of virtual bootcamps and masterclasses over six weeks from November to December 2021 and ended with the awarding of the five best entrepreneurs who emerged winners for Sabah Shell LiveWIRE 2021. The event to award the five winners was officiated by Yang Berhormat Datuk Ellron Angin, Minister of Youth and Sports, who represented Yang Amat Berhormat Datuk Seri Panglima Haji Hajiji Bin Haji Noor, Chief Minister of Sabah.

More than 60 Sabahans joined the programme consisting virtual bootcamps and a final pitching competition. These entrepreneurs had to demonstrate their readiness to grow their respective business ideas based on their business plans, in their presentations to a panel of judges. They were assessed based on their business pitches, after undergoing a series of webinars that prepared them to present their entrepreneurial ideas in a most conducive manner, resulting in the selection of the top five winning entrepreneurs for the 2021 Sabah Shell LiveWIRE programme.

“Shell LiveWIRE can help stimulate our local economies by promoting entrepreneurship and innovation, to create jobs and improve economic diversification. I would like to encourage our Shell LiveWIRE participants to take advantage of the opportunities to learn from others in this global programme and also share your knowledge with other entrepreneurs around the globe,” shared Ivan Tan, Chairman of Shell Malaysia and Senior Vice President of Upstream Malaysia.

The 2021 winners received a start-up fund of RM10,000.00 and a year of business coaching support from Shell LiveWIRE facilitators to empower them on their entrepreneurial aspirations and assist them in transforming their ideas to full-fledged businesses. The winners will also be given the opportunity to connect with the global LiveWIRE ecosystem and share their knowledge with entrepreneurs around the globe, while standing a chance to compete in the annual Shell Global Top Ten Innovators Awards.

“My journey with Shell LiveWIRE has been truly enriching as it unveiled how much potential my small business idea had. I am truly grateful for this experience that Shell has provided through its continuous investment in developing and building the future entrepreneurs of Sabah,” said Sylvia Henry, whose Cylvia Mobile Salon Truck business venture provides on-the-go salon services.

Shell LiveWIRE is an entrepreneurial programme that seeks to unveil potential start-up entrepreneurs in Sabah and Sarawak. It aims to inspire young entrepreneurs to innovate and produce real business solutions that meets today’s socio-economic needs. 

The programme was first introduced in Sabah in 2015. To date, Shell has invested over RM4 million in organising the programme, awarded approximately RM400,000 in start-up grants and trained over 300 budding entrepreneurs in Sabah, who have now become successful business owners.

For further information on Shell’s LiveWIRE programmes, log on to


Sabah Shell LiveWIRE 2021 winners

Name Business Name Business Idea
Zaharinah Binti Masair Lovingbee Ice-Cream and Beverages Honey-based ice-cream and beverages
Mohd Sofian Bin Lasiara Salad on the Move Indoor urban farming and bottled salads on the go
Vellary Maydelina Yong Boson Oil Bambangan infused therapy oil
Sylvia Henry Cylvia Mobile Salon Truck Mobile Salon Truck
Juddy Lasius Xiena Natural Dried Products Natural healing product and immunity booster


Prema Jayabalan
Senior Manager, Media Relations,
Shell Malaysia

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