The event was officiated by YB Datu Haji Len Talif Salleh, Deputy Minister for Urban Planning, Land Administration and Environment, and the Chairman of TEGAS. Shell, through its commitment to empower Sarawakian entrepreneurs, has successfully organised this entrepreneurship development initiative through the 2021 Sarawak Shell LiveWIRE programme, for the sixth year now despite the challenges faced due to the COVID-19 pandemic and movement restrictions. 

In 2021 alone, more than 40 Sarawakians joined the virtual bootcamp and the final pitching competition of the programme. Entrepreneurs were assessed based on their business pitches which is aimed at demonstrating their drive to grow their business ideas based on their comprehensive business plans. Five top entrepreneurs were then chosen as winners of the 2021 Sarawak Shell LiveWIRE programme.

“Shell has played a significant and central role in introducing this entrepreneurship development programme, which supports local entrepreneurs in accessing knowledge, skills, networks and resources, while turning their business ideas into successful enterprises. This is indeed aligned with the Sarawak government’s aspiration to promote digital innovation and entrepreneurship, while growing local start-ups and social enterprises. Shell’s initiative in supporting entrepreneurs to empower themselves and their surrounding communities is indeed commendable,” said YB Datu Haji Len Talif Salleh, Deputy Minister for Urban Planning, Land Administration and Environment and Chairman of TEGAS.

The five winning entrepreneurs received a start-up fund of RM10,000.00 from Shell and an additional RM5,000.00 from TEGAS. They will also receive a year of business coaching to flourish their business plans into full-fledged businesses and access to the facilities and opportunities made available by TEGAS. Additionally, the winners will also be given the opportunity to connect with the global LiveWIRE ecosystem and share their knowledge with entrepreneurs around the globe, while standing a chance to compete in the annual Shell Global Top Ten Innovators Awards.

“Shell LiveWIRE empowers individuals to develop skills that are transferable and relevant in supporting the local economy. We are proud of our strategic partnership with TEGAS, which has helped many budding entrepreneurs develop successful businesses. I encourage our Shell LiveWIRE participants to participate in the global Top Ten Innovators Awards to showcase their innovative ideas, while learning from other entrepreneurs around the world,” shared Ivan Tan, Chairman, Shell Malaysia and Senior Vice-President, Upstream Malaysia.

“The Sarawak Shell LiveWIRE programme’s lessons made it easier for me to strategise and plan what I need to do next to expand my business idea and grow it into a real business. This programme pushed me to build confidence while presenting my idea to an experienced panel of people in the business. I am keen to learn more from my mentors as I’m confident that the wisdom they impart will take my business venture to greater heights,” shared Nisha Haslinda Binti Hasbi, whose Bintulucoffeescape provides crafted and customised beverages with more than 80 varieties of home-made recipes.

Shell LiveWIRE is an entrepreneurial programme that seeks to unveil potential start-up entrepreneurs in Sabah and Sarawak. It aims to inspire young entrepreneurs to innovate and produce real business solutions that meets today’s socio-economic needs. 

Shell LiveWIRE was introduced in Sarawak in 2016. In 2017, TEGAS joined Shell Malaysia as the Shell LiveWIRE strategic partner in Sarawak to further enhance the entrepreneurship development and capability building of Sarawakian entrepreneurs and start-ups. To date, Shell has invested over RM3 million in organising the programme, awarded approximately RM400,000 start-up grants and trained over 400 budding entrepreneurs in Sarawak, who have now become successful business owners. 

For further information on Shell’s LiveWIRE programmes, log on to

Note to Editor

Sarawak Shell LiveWIRE 2021 winners

Name of Entrepreneur
Business Business Description
Aaron Tan Chun Kwang UAS Mapping Aerial imagery and measurements on-demand
Nisha Haslinda Binti Hasbi Bintulucoffeescape Crafted and customised beverages in Bintulu via pop-out stalls, more than 80 varieties of home-made recipes
Anne Isabelle Chi Ruti & Kupi A grab ‘n go food and drinks service for busy commuters at affordable prices without discounting on the quality of service and products.
Tom Low Sing Ho Bless Borneo Camper Campervan tourism to help Bornean with pandemic worry to enjoy beauty by using our rental service
Muhammad Afiq Hariz Bin Khatem Komubox Offering affordable groceries with ease and at the same time helping the local communities and farmers in Sarawak


Prema Jayabalan
Senior Manager, Media Relations,
Shell Malaysia

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