Shell Unleashes New Shell V-Power 97 Giving Malaysians The Ferrari Fuel For Any Car

Selangor, 15 June 2010 – Shell Malaysia launched the latest addition to its high performance Shell V-Power fuels today –Shell V-Power 97,  which is designed to give motorists improved power and performance for any car they drive, at the regulated RON 97 pricing. The Shell V-Power family of fuels is the culmination of over 60 years of innovation and shared passion for performance with Ferrari in the motorsports arena.

New Shell V-Power 97 was launched today, by Encik Azman Ismail, Managing Director, Shell Malaysia Trading Sdn Bhd. “Contrary to popular belief, not all fuels are the same. At Shell, we are committed to making better fuels for our customers and their cars. With over a century of experience in fuel development, the experts at Shell have introduced Shell V-Power 97 to meet the Malaysian customers’ demand for a performance fuel.

“Today we are proud to make available to Malaysian motorists, Shell V-Power 97 which is  designed to help your car achieve its performance potential whatever car you drive at the same regulated price for RON 97  that motorists are familiar with.,” added Azman. 

Shell V-Power 97 is now available at more than 750 Shell stations nationwide replacing the regulated RON97 fuel grade at the pump. Shell V-Power Racing, the premium fuel, though, will continue to be sold at over 40 sites in the city centres at the Klang Valley and Johor.

The Technology Behind Shell V-Power 97
The new Shell V-Power 97 boasts the same Friction Modification Technology (FMT) additive used by Shell for Ferrari in Formula One (F1) races.  Proprietary to Shell V-Power fuels, FMT has been uniquely developed in Shell’s research laboratories and in participation with its long-term technical partner, Ferrari.

Formulated to ensure a cleaner engine in any car you drive, FMT also helps engine parts work smoothly to deliver improved responsiveness. The friction reduction properties of the new Shell V-Power 97 are designed to improve acceleration by reducing friction between moving parts in the engine, thus releasing more energy of the fuel to drive the vehicle. All this, at the price of a regular RON97 petrol.

Ahead of the Shell V-Power 97 launch, Shell deployed its Men in Red teams around Klang Valley to give motorists the excitement of pit stop crew in action. Dressed in red overalls, Shell Men in Red gave Malaysian motorists a quick car pampering session absolutely free as a prelude to the launch of this exciting new breakthrough fuel. The services of the Men in Red are still available at selected Shell stations nationwide until end July for Shell V-Power 97 customers.

In conjunction with the launch of Shell V-Power 97, Shell will be unveiling in weeks to come other exhilarating Shell V-Power experiences for Malaysian motorists. For more information on how to fuel your driving passion or where to catch the Men in Red teams, visit www.shell.com.my/vpower.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About Shell V-Power

Shell V-Power 97 - Designed for improved performance - whatever car you drive, at the price of a regular RON97 petrol.

Shell V-Power Racing - A premium fuel that delivers more power and acceleration. Product is available at selected Shell stations in the Klang Valley and Johor.

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Cindy Lopez
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