Kuala Lumpur, 2 August 2010 – Motorists will soon stand a chance to win an all expense paid trip to the Abu Dhabi’s Formula1™ Race this November 2010 just by fuelling up at Shell! The Shell V-Power 97 Cash Contest will be held over a span of eight weeks commencing 5th August 2010 through to 30th September 2010. In addition to the Grand Prize, there is also RM129,000 to be won weekly from Shell Malaysia with a minimum purchase of RM30 for any Shell fuels, lubricants or selected Shell Select items nationwide.

The launch of this Contest further complements Shell Malaysia’s latest addition to its V-Power family of fuels, Shell V-Power 97, which is designed for improved power and performance whatever car you drive. Currently available at over 780 Shell stations nationwide, Shell V-Power 97is priced at the regulated RON97 price of RM2.10.

“We are extremely pleased to have recently launched Shell V-Power 97 which is designed to help your car achieve its performance potential whatever you drive at the same regulated price for RON 97 that motorists are familiar with.

This latest performance fuel is the result of our long-term partnership with Scuderia Ferrari over the years. Since the launch in Malaysia, the response has been exceptional, “said En Azman Ismail, Managing Director, Shell Malaysia Trading Sdn Bhd.

“In addition to our commitment to provide better fuel choices, we believe in rewarding our customers with great value and experiences. This Shell V-Power 97 Cash Contest is designed give our customers an opportunity to win an all expense-paid trip to Abu Dhabi in conjunction with the F1 Race in November 2010, on top of winning weekly cash prizes! This is Shell’s way of thanking our customers for their continued support,” added Azman.

To participate in the Shell V-Power 97 Cash Contest, customers merely need to fill up a form, attach a proof of purchase receipt and place it into the contest drop boxes at participating Shell stations. Customers who pump a minimum of RM30 of Shell V-Power 97 stand a chance to double their chances of winning and will be given two entry forms.

On a weekly basis, contestants stand a chance to win:

  • 1 winner x RM30,000 Cash
  • 3 winners x RM3,000 Cash
  • 300 winners x RM300 Cash

Upon the completion of eight weeks, all 32 weekly winners will be called on for an elimination round in which their skills and knowledge will be put to the test in an intensive series of questions and answers session. From here, only six of the highest scorers will make it to the final challenge at the Sepang International F1 Circuit. The Final Challenge will consist of an obstacle course leading them closer and closer to the winning experience courtesy of Shell Malaysia. Three lucky winners from this Challenge will embark on a journey to Abu Dhabi to witness the Formula 1 Race.

The next time you drive into a Shell station, look out for the contest form and submit your entries.

For more information and for the terms and conditions of the contest, please ask your nearest Shell retailer or log on to vpower

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services.

Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About Shell V-Power

Shell V-Power 97 - Designed for improved performance - whatever car you drive, at the price of a regular RON97 petrol.

Shell V-Power Racing - A premium fuel that delivers more power and acceleration. Product is available at selected Shell stations in the Klang Valley and Johor.

* Terms and conditions applies

For media enquiries, please contact:

Desiree Kaur
+603 2718 8270 or desiree.kaur@ogilvy.com
Farah Zuber +603 2718 8252 or farah.zuber@ogilvy.com

Shell Media Relations
Cindy Lopez
+603 2091 3719 or cindy.lopez@shell.com