Selangor – Shell Malaysia continued with its second leg of 2011 Regional Shell FuelSave Challenges by announcing Mr Lee Chee Koon as the Selangor state winner.

The Public Relations Practitioner clocked in 26.6 kilometres on one litre of Shell FuelSave 95 along a route of 110 kilometres and won RM3,000 worth of prizes. He will now be in the running to win RM50, 000 in the 2011 Grand Finals in October.
 
“My interest to participate in the Shell FuelSave Challenge was sparked when I saw the advertisement which shouts the message of fuel efficiency. Savings is a big part of my lifestyle and I have always been looking for new ways to save money. Taking part in this Challenge, I now know how to burn less fuel while travelling. The Shell FuelSave tips are not just useful, but also practical for someone who drives frequently like me!” said Mr Lee. He also added, “On top of that, I am excited to be competing at the Grand Finals alongside the Johor and Penang State winners. In the mean time, I will practice the Shell FuelSave tips and hopefully be able to become Malaysia’s Shell FuelSave Challenge Champion by clocking in the furthest mileage.”

Policeman Tan Moh Chuan won the Johor State Shell FuelSave Challenge last weekend by clocking 29.45 kilometres on one litre of Shell FuelSave 95 and using the Shell FuelSave tips. He and the state winner from Penang will be joined by Mr Lee at the Grand Finals in October 2011.

Mr Leslie Ng, Retail National Sales Manager of Shell Malaysia Trading Sdn Bhd who hosted the event said, “Nowadays, more and more motorists are looking for ways to cut back on spending without compromising their lifestyle. Enriched with Shell Efficiency Improver, Shell FuelSave 95 is formulated to help motorists save up to one litre of fuel per tank1. It is a lifestyle enabler which helps Malaysians stretch their ringgit. Motorists can now go further at no extra cost.”

He added, “In addition to providing the best quality fuels, Shell is also committed to educating motoring communities to be more fuel efficient. The Shell FuelSave Challenge, which depicts real city driving conditions, aims to demonstrate just how far Malaysian motorists can go with Shell FuelSave 95, accompanied with simple and practical Shell FuelSave tips.”

In addition, fans will have the opportunity to get up close and personal with Fahrin Ahmad, the Shell FuelSave Ambassador who will be making special appearances during the Shell FuelSave Challenge recruitment roadshow to be held in Penang next weekend. “As the Shell FuelSave Ambassador, there is nothing better than knowing that I am helping fellow Malaysians to improve their fuel consumption and driving styles. I too feel the pinch of the global economic situation as my job requires me to drive from one location to another. Thus, by being a part of this Challenge, participants will be able to educate, encourage and promote to other motorists Shell FuelSave tips, as well as the importance in choosing the right fuel for your car,” said the Shell FuelSave Ambassador.

To participate in the Shell FuelSave Challenge, motorists aged 24 and above, with five years of driving experience are encouraged to head over to Shell FuelSave Roadshows to answer a few questions and go though the elimination process. The next Shell FuelSave Challenge recruitment roadshow will take place in Sunway Carnival, Penang (3 – 5 June 2011).

Alternatively, motorists can also register online at www.shell.com.my/fuelsave to be in the running to win these prizes, and be crowned as the Shell FuelSave Challenge Champion:

  • 1 x Grand final champion: Grand Prize worth RM50 000
  • 1 x  3 State winners: Grand Prize worth RM3,000
  • 10 x 3 State Consolation prizes: RM300

Closing date for recruitment is  5 June 2011, so sign up today to be part of this Challenge.

Placement Name Total Kilometres Travelled
Litres of Fuel Used Kilometres per Litre
1 Mr Lee Chee Koon 108.4
4.07
26.6
2 Ms Shirlie Tan 109 4.18 26.1
3 Ms Lina Toon
107.7 4.17 25.8
4 Mr Jerry Ng 108.3 4.34 24.9
5 Ms Jamuna Devi A/P Sundar 108.2 4.5 24.0
6 Ms Lai Poh Yee 107.6 4.51 23.9
7 Mr Lok Kin Mun 108.1 4.82 22.43
8 Pn Norhafiza bt Razali 108.5
5.13 21.2
9 En Shaharudin b Mohamad 108.2
5.15 21.0
10 Cik Nurul Izma Mohammed 106.2 5.83 18.2

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

About the Shell FuelSave Challenge 

To become one of the contestants, you would need to:

  1. Visit the Shell FuelSave Roadshows or visit www.shell.com.my/fuelsave
  2. Fill up a participation form and answer few questions
  3. Registry with all correct answers will be shortlisted to the next round
  4. Shortlisted registries will go through an interview session where only 10 finalist will be chosen to participate in the Challenge drive

The State Winners will be determined by the furthest distance travelled using Shell FuelSave 95. At the Grand Finals, all three State Winners will compete for the coveted title of Shell FuelSave Champion 2011 and take home the Grand Prize worth RM50,000. 

For media enquiries only, please contact: 

OGILVY PUBLIC RELATIONS WORLDWIDE

Desiree Kaur
+603 2718 8270 or desiree.kaur@ogilvy.com
Farah Zuber
+603 2718 8252 or farah.zuber@ogilvy.com

SHELL MALAYSIA 

Shell Media Relations
Peing Tajang, Media & Corporate Communications Manager
+603 2091 2161 or peing.tajang@shell.com

*Based on a minimum tank size and fill-up of 50 litres. Comparison between standard petrol with and without FuelSave Formula. Actual savings may vary according to vehicle, driving conditions and driving style.