Team Malaysia is Asia’s Third Most Efficient Fuel Savers at the Shell FuelSave 1 Litre Challenge

Team Shell FuelSave Malaysia, made up of the 2011 Regional Shell FuelSave Challenge Winners; Mr Tan Moh Chuan (Johor), Ms Deborah Tan Ai Jern (Penang) and Mr Lee Chee Koon (Selangor) finished third with an average score of 15.749 km/litre. The teams were tasked to complete a drive Challenge that included pit stops to represent a normal day’s journey using only 1 litre of Shell FuelSave 95.

Encik Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said: “It was great to see all Asia’s Shell FuelSave Teams come together at Shell Eco-marathon but especially good to see our own team members do so well in the 1 Litre Challenge. Everyone who attended learnt a great deal about how to be more fuel efficient – it’s now up to all of us to show other drivers in Malaysia how easy it can be to start saving fuel and money today.”

Penang’s lass, Ms Deborah Tan Ai-Jern also achieved the highest individual score of 16.91km per litre during Asia’s Shell 1 Litre Challenge beating out 18 other participants. “When I named to Team Malaysia, I didn’t expect that there was more in store for me,” said Ms Deborah Tan Ai-Jern. “The Shell FuelSave makeover session by John and Helen Taylor as well as the opportunity to share experiences with Shell FuelSave Teams from other countries has been a truly exhilarating experience. It has enabled me put into practice what I have been thought and to stretch my ringgit even further. I am looking forward to share this newfound knowledge with my family and friends.”

Asia’s Shell FuelSave 1 Litre Challenge

The three members of Shell FuelSave Malaysia received training from a team of fuel economy experts, including Guinness World Record holders, John and Helen Taylor. Fahrin Ahmad, the Shell FuelSave Ambassador for Malaysia also shared a few tips with the team prior to their Challenge. The training was designed to turn them from fuel spenders into expert fuel savers.

Their new skills were then put to the ultimate test in a head to head driving challenge with Shell FuelSave Teams from across Asia, to see which team could travel the furthest on a single litre of Shell FuelSave.

As well as learning various driving tips that can help them to save fuel, the Shell FuelSave Teams were given an insight to the groundbreaking fuel economy formula contained in  Shell FuelSave 95 which is the specially designed to help drivers save up to 1 litre per tank at no extra cost.  

“It’s great to once again be part of the fuel economy makeover together with fellow Shell FuelSave Ambassadors from Hong Kong and Singapore as well as John and Helen Taylor,” said Fahrin Ahmad, Shell FuelSave Ambassador.

“This time around the session was delivered with a more practical approach which I believe will resonate more with every day drivers. I look forward to working closely with Tan, Lee and Deborah in educating more motorists on how to save fuel and further stretch their Ringgit.”

The three team members from Malaysia will now lead a campaign to inspire the nation’s drivers to be more fuel efficient. To do so, they will use their own fuel economy training and experiences to show how choosing the right fuel and making a few simple changes to driving habits can help anyone cut valuable Ringgit from their weekly fuel bill. 

They will also take part in a Guinness World Record attempt for the ‘Largest Fuel Efficiency Masterclass’ to be held in approximately 10 countries simultaneously on Shell FuelSave Day on 15th October.

Shell FuelSave Thailand was crowned as the region’s Shell FuelSave 1 Litre Challenge winner with an average score of 15.952 km/litre, followed closely by Singapore team with an average score of 15.856 km/litre. Shell FuelSave Hong Kong came in fourth with an average score of 15.631 km/litre, while Shell FuelSave Philippines came in at fifth place with an average of 15.136 km/litre.

About Shell

Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team.

For media enquiries only, please contact:

OGILVY PUBLIC RELATIONS WORLDWIDE

Desiree Kaur
+603 2718 8270 or desiree.kaur@ogilvy.com
Farah Zuber
+603 2718 8252 or farah.zuber@ogilvy.com

SHELL MALAYSIA

Shell Media Relations
Peing Tajang, Media & Corporate Communications Manager
+603 2091 2161 or peing.tajang@shell.com