Shell's "#lovemyride" festival to offer free ultimate car engine rejuvenating experience

KUALA LUMPUR, 28 May 2015 – Five hundred lucky motorists will enjoy the ultimate engine rejuvenating experience for their cars at the upcoming two-day “#LoveMyRide” Festival organised by Shell Malaysia Trading Sdn. Bhd.  This new, first-of-its-kind, festival for car lovers, featuring the unbeatable combination of Shell Helix Ultra with PurePlus Technology and Shell V-Power, will be held at MATRADE Exhibition and Convention Centre (MECC), Kuala Lumpur, on June 13 and 14, 2015 from 10.00 am till 7.00 pm.

Each lucky car will be selected from applications received online at www.lovemyride.com.my to receive an engine rejuvenation package worth up to RM600 for free. To be selected, all motorists need to do is visit the website; register their personal and car details; and complete a pre-oil change survey. The lucky motorists will then be informed if their car has been selected for the rejuvenating experience.

“We want those who have never tried Shell Helix Ultra with PurePlus Technology to really experience what a motor oil made from natural gas could do for a car engine.  Imagine a motor oil so pure that it cleanses your car inside out. Combine that with Shell V-Power’s innovative formula and you are all set for an optimum driving experience,” said Tuan Haji Azman Ismail, Managing Director Shell Malaysia Trading Sdn Bhd

He elaborated, “Shell Malaysia will also attempt to set a record for ‘most number of cars in a lubricant changing event in 12 hours’ with the Malaysia Book of Records. This feat will

involve 100 student mechanics from Despark College and Shell Helix branded workshops; an estimated 6,000 litres of Shell Helix Ultra with PurePlus Technology fully synthetic engine oil; and 15,000 litres of Shell V-Power fuel!”

The exclusive treatment entitles each motorist to receive a complete engine oil change for their cars using Shell Helix Ultra with PurePlus Technology 5W-40 fully synthetic engine oil. This is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. The pure, synthetic base oil from natural gas, delivers the highest levels of cleansing and protection^[1].

For further improved performance, each car will also drive away with a full tank* of Shell V-Power fuel. With a unique double-action formula, Shell V-Power is designed to actively clean the engine and protect vital engine parts.

“This powerful combination of Shell Helix Ultra with PurePlus Technology engine oil and Shell V-Power fuel was developed through a technical partnership with Scuderia Ferrari. Tried and tested on the race track, its benefits are now available for the enjoyment of every day motorists on the road,” explained Tuan Haji Azman.

#LoveMyRide Festival For Car Lovers, Friends, And Families

The ultimate car rejuvenating experience is part the new “#LoveMyRide” Festival, first-of-its-kind, event for car lovers. The festival is designed to celebrate and share the very best of Shell’s innovative solutions for the everyday journey of all Malaysians.

“The event will pamper car lovers by bringing together all the things that they love in life for their rides – all in one weekend at one venue: cars, food, music as well as time out with their family and friends. On top of all this, admission is free to all!” said Tuan Haji Azman.

The fun-filled weekend offers something for everyone: Car enthusiasts can take the latest BMW and Mazda cars for a test drive; participate in an F1 race car simulator challenge; and learn more about Shell lubricants at the PurePlus Mocktail Mixology sessions. Foodies can take their pick from over 50 of KL’s top food trucks and gastronomic cafes all under one roof.  Family and friends will be able to enjoy the weekend flea market and capture memories with 3D optical illusions or street art on display. Visitors can also look forward to live performances from local top acts such as Reza Salleh, IamNEETA and Diandra Arjunaidi, at the main stage.

Admission is free to all.

About Shell

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia. 

About Shell Helix Ultra with PurePlus Technology

Shell Helix Ultra with PurePlus Technology is a revolution in motor oil - the first motor oil designed from natural gas. This is Shell’s most advanced motor oil ever. It offers the most modern industry specs and OEM approvals from manufacturers including Ferrari, Maserati, Mercedes, VW, BMW, Ford, Honda, GM, Chrysler, and Hyundai. The product is formulated using a unique combination of Shell PurePlus Technology with Active Cleansing Technology, yielding a motor oil that delivers even higher levels of cleansing and protection. No other motor oil cleans your engine better.^[2]

About Shell V-Power

Shell’s commitment to innovation through motorsport is an integral part of our extensive Research & Development programme that is key to making better fuels for our customers.

Shell V-Power Gasoline contains 99% the same types of compounds found in the Shell V-Power race fuel being used by Scuderia Ferrari in the 2015 FIA Formula One World Championship.  The innovative formula in the new Shell V-Power 97 is designed to help you get the most out of your car, no matter what you drive. The 97 Octane formulation is designed to deliver the acceleration potential of all cars by unlocking power more quickly and deliver sustained performance. The same Friction Modification Technology used in Shell V-Power race fuel by Ferrari Formula One cars is designed to reduce friction by introducing a surface coating component to protect critical engine parts. This helps unlock valuable energy enabling more efficient energy transfer from the fuel to the wheels. It is designed for improved performance right from the first fill.

For further information, please contact

Mr Kong Wai Keong

PRkraft Communications Consultants

M: +6012-319 6160 T: +603-4106 1013

Email: kong@prkraft.com

 

Leigh Wong

Head of Media Relations and Issues Management, Shell Malaysia

T: +603-2385 1307

Email:  Leigh.Wong@shell.com

^{[1 , 2 ] Based on Sequence VG sludge test run on SAE 0W-40}