Shell Helix Ultra Celebrates Success With Trade Partners
May 11, 2015
Kuala Lumpur, May 1,2015 -- Shell Helix celebrated another successful year in 2014 as the leading passenger car motor oil brand in Malaysia by feting 700 key Shell Helix premium trade partner representatives from Peninsular Malaysia, Sabah and Sarawak.
The 2015 Shell Helix National Trade Dinner at Genting Highlands also recognised 12 mechanics from Helix Branded Workshops around the country as Platinum Heroes for their commitment to excellence in the automotive sector. These Platinum Heroes are measured by their skills, knowledge and passion in serving customers by giving the best in both service and products.
To mark the recent global partnership between Shell and BMW, Shell Helix gave away the Grand Lucky Prize of a brand new BMW 320i luxury sedan during the event.
Ms Cheong Chuu Yng, 26, from Perak was the big winner of the night and drove home the BMW. She received the keys to the new car from Shell Lubricants General Manager, Mr Leslie Ng.
“This is all about rewarding our trade partners for their partnership, dedication and commitment towards our end consumers. These trade partners are extremely important to us as they are the trusted experts in the eyes of consumers. We are delighted that they share the belief that our revolutionary Shell Helix Ultra with PurePlus Technology is far superior to any other motor oil the market,” said Mr Ng.
The latest product in the Shell Helix Ultra range is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. It has virtually none of the impurities found in crude oil and delivers higher levels of cleansing and wear protection, hence, no other motor oil cleans your engine better.It works hard to protect the engine and deliver great performance even on demanding drives.
Shell Helix Ultra with PurePlus Technology has received the seal of approval from some of the world’s most respected car manufacturers including Ferrari, Maserati, Mercedes, VW, Ford, Honda, GM, Chrysler, Hyundai and others. This year, Shell has embarked on an engineering partnership with BMW Motorsport. Shell scientists and BMW Engineers will work together to further develop cutting edge motor oil technology for race cars which will ultimately benefit everyday drivers.
Shell’s partnership with BMW this year will result in some interesting opportunities for our Shell trade partners and retailers. For example in October, eighteen lucky trade partners and retailers would be going for an all expense VIP paid trip to Munich, Germany and a bespoke BMW Driving Experience.
They would have the opportunity to enjoy the famous capital city of Bavaria , its Mediterranean-style street cafes, beer halls, art, high-tech industry and drive a variety of top-of-the-range models under the expert guidance of professional race car drivers. For more information on the latest Shell Helix products, please go to www.shell.com.my/helix
 Based on Sequence VG sludge test run on SAE 0W-40
About Shell Helix
Shell Helix motor oils are designed to meet your needs – whatever your driving challenges. We have put Shell’s extensive oil development know-how into every aspect of the Shell Helix formula – from the base-oil technology through to additive selection and blending. From our Shell Helix Ultra fully synthetic motor oils that offer unsurpassed protection1 against sludge and superior wear and corrosion protection,2 to premium multigrade oils for everyday driving environments, the Shell Helix range of motor oils has an oil to suit every engine.
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, smarter infrastructure, smarter use, and by developing new energy sources while addressing the impact on the environment, through cleaner burning natural gas and advanced fuels and lubricants technology. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
For further information, please contact:
Kong Wai Keong
PRkraft Communications Consultants
M: +6012-319 6160 T: +603-4106 1013
Head of Media Relations and Issues Management
T: +603-2385 1307