Kuala Lumpur, 12 October 2017 – Shell Helix Ultra fully synthetic motor oil’s new ‘Drive On’ global brand campaign hopes to highlight the importance of celebrating why people drive and the emotions that they can evoke through a series of stunning films.

The ultimate aim of the Shell Helix Ultra ‘Drive On’ campaign is to rally and inspire both drivers and workshop owners to overcome daily challenges and keep their respective passions for driving and growing their business alive.

“It is difficult for drivers to truly understand the importance of motor oils, and even more difficult for workshops to get drivers to care as well. With the Shell Helix Ultra ‘Drive On’ campaign, we are showing drivers in Malaysia just how our fully synthetic motor oil enables their passion for driving. Whether they drive for the roar of the engine, or for the freedom of the open road, Shell Helix Ultra is designed to protect car engines from the barriers that can hinder performance so that drivers can have the most enjoyable journey possible,” said Troy Chapman, Shell Lubricants Executive Director – Southeast Asia & Oceania.

He added, “With Shell Helix Ultra, which is made from natural gas, drivers have the assurance that every oil change comes with cutting-edge technology that delivers unmatched protection for the ultimate engine performance. For our trade partners, it is the confidence in knowing that they are able to offer their customers the best lubricant products in the market and we have their backs covered at all times. Best of all, everyone who chooses Shell Helix enjoys instant benefits and rewards.” 

At the core of the campaign is an integrated consumer and trade loyalty programme called Shell Advantage and Rewards (SHARE).

Mr Chapman said that Malaysia was the first market in the world to launch SHARE, which reflected Shell’s commitment to help smoothen the journey for both consumers and trade partners.

For motorists who purchase either a Shell Helix Ultra with PurePlus Technology, High Mileage, HX7 or HX5, a simple online registration at www.shell.com.my/share opens the doors to a world of rewards with SHARE. These include a storewide Lazada voucher for first time sign-up with purchase, a generous buy-3-free-1 offer for purchases of Shell Helix Ultra, oil change reminders and seasonal promotions.

Those with cars below eight years old and 150,000 km on the odometer also qualify for the free Shell Helix Engine Warranty (SHEW) when they service their cars with Shell Helix Ultra, High Mileage or HX7. The unique, first-in-the-market engine warranty is now part of the SHARE programme.

To support the programme, Shell has developed a user-friendly SHARE mobile app for trade partners to help them better engage and retain customers and manage their inventories. The app also enables both workshop owners and mechanics to collect points with every participating Shell Helix product that they sell to consumers and redeem attractive prizes.

In conjunction with the launch of the campaign, the Shell Helix ‘Drive On’ Roadshow will be held at selected locations nationwide from October 13 to December 24, 2017 with attractive prizes to be won. Twenty five lucky winners will also be taking home Ferrari merchandise in the Shell Helix #IDriveFor social media contest with details at www.shell.com.my.

As one of the most important markets in Asia, Malaysian consumers have had the privilege of enjoying numerous firsts from Shell Helix.

In 2014, Shell Helix was the first (and still is the only) brand to introduce motor oils with an ultra-clean base oil made from natural gas using Shell’s proprietary PurePlus Technology so that it cleanses the engine from inside out.

Last year, it was the first motor oil brand to offer the unprecedented Shell Helix Engine Warranty or S.H.E.W.

This year, Shell Helix partnered Waze in an award-winning, accident-prone spots alert campaign during the Ramadan and Aidilfitri period, which was a first in Asia. Malaysia also became the first market to roll out the Shell Malaysia Official Online Store on Lazada Malaysia and made genuine, officially-sourced Shell Helix motor oils accessible to consumers nationwide.

For more information on the rewards and benefits of choosing Shell Helix, please go to www.shell.com.my/share.


For further Media Enquiries, please contact:

Nimmi Kamal

About Shell – www.shell.com.my 

Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.


About Shell Helix Ultra with PurePlus Technology

  • Shell Helix Ultra fully synthetic motor oil provides up to 32% better resistance to oil degradation and 50% less evaporation* to protect the engine performance so that you drive on. 
  • From turbos to super chargers, Shell Helix Ultra stays stronger for longer to help protect high performance engines* 
  • Designed for extreme temperatures, Shell Helix Ultra provides longer lasting engine protection in hot temperatures and better resistance in extreme low temperatures so that you can always drive on*
  • Shell Helix Ultra has low viscosity, low-friction formulations, which can result in up to 3% greater fuel economy**

*Compared with API SN Specification

** Based on the ACEA M 111 Fuel Economy results compared with the industry reference oil