Shell Malaysia Launches New ‘anti-ageing’ Oil For High Mileage Vehicles
Feb 16, 2017
New Shell Helix High Mileage with Flexi-Molecule Technology offers customised protection to reduce oil leaks, remove sludge for longer engine life.
Kuala Lumpur, 16 February 2017 – For owners of cars that clock up plenty of kilometres on the road, there is now a specialised Shell Helix engine oil that can help ‘fight’ the effects of ageing.
The new Shell Helix High Mileage 15W 50 synthetic technology multi-fuel engine oil is specially formulated with Flexi Molecule Technology to offer customised protection to engines, especially those in vehicles with more than 100,000 km on the odometer.
Shell Helix High Mileage offers up to 40% better wear protection to help prolong engine life1. Shell’s proprietary Active Cleansing Technology can also result in a cleaner engine, and thereby, better performance by preventing the accumulation of sludge and other damaging deposits. It has proven to be able to help remove up to 34% of sludge in the first oil change on average2.
The recommended retail price of a 4-litre pack of the new Shell Helix High Mileage is RM148 in Peninsular Malaysia and RM150 in Sabah and Sarawak. A 1-litre pack retails for RM40 in Peninsular Malaysia and RM41 in Sabah and Sarawak.
In conjunction with the launch, car owners who choose Shell Helix High Mileage 15W-50 for oil change service at participating workshops will enjoy RM25 off for every 4-litre pack from the invoiced amount. The promotion is valid from March 15 until May 15, 2017.
Shell Malaysia Trading Sdn Bhd Managing Director Shairan Huzani Husain said that the latest Shell Helix motor oil variant reflected the company’s commitment to delivering innovative and targeted solutions that meet the needs of everyday drivers.
“According to industry statistics, there are some 11 million cars on the road in Malaysia and approximately half of them are 10 years or older.3 The challenging economic climate also means that more owners are driving their cars for longer. Shell Helix High Mileage is specially formulated to address common problems in high mileage cars such as a dirty engine, reduced engine performance and oil leaks from worn seals, gaskets and parts,” he said.
Shell Lubricants SEA Executive Director, Troy Chapman, explained that the pioneering Flexi Molecule Technology was the key to fighting engine ageing and helping owners keep their favourite cars going for longer.
“As we grow older, our bodies need certain vitamins and minerals to help repair damaged cells. The dynamic Flexi Molecules in the new Shell Helix High Mileage play the same role. Inactive under low pressure, they are able to adapt to changes in engine stress levels. Once intense heat and pressure are detected in particular parts, the dynamic molecules come together to form a protective layer, acting much like targeted medicine in a human body,” he said.
Shell Helix High Mileage’s thicker formulation helps prevent oil leaks from ageing seals and gaskets; and worn parts. The oil also has exceptional low evaporation loss to reduce oil consumption and great oxidation stability to prevent oil ageing and burn-off4.
Motorists who had the opportunity to try the new Shell Helix High Mileage were pleasantly surprised with the results.
“It has given my car a much smoother ride.”
– Agilan Elan Ponnusamy, 1992 Mercedes Benz E200 Stationwagon, 323,000 km
“The difference has been very noticeable after running in the engine with new oil for 300 km. The engine sounds much tighter when idling and less hesitant when accelerating. It also seems to run at a lower temperature.”
– Daniel Fernandez, 1979 Volkswagen Golf GTi Mk 1 Cabriolet, 135,000 km
“I get more mileage with Shell Helix High Mileage and lower fuel consumption.”
– Dexter Raj, 2007 Honda City Vtec, 112,000 km
“I was sceptical at first but since using the oil, the oil leaks have reduced significantly and I no longer have to top up the engine oil!”
– Salihin Rahim, 2001 Perodua Kancil 850 EX, 220,000 km
“Engine noises have been reduced and I am experiencing better mileage now.”
– Zhiji Ng, 1996 Toyota Camry 2.2, 378,000 km
For more information on this latest range of Shell Helix motor oil specifically developed for high mileage cars, please go to www.shell.com.my/fightsageing.
For further Media Enquiries, please contact:
Head of Media Relations & Issues Management, Shell Malaysia
About Shell – www.shell.com.my
Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 120 years in Miri, Sarawak. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
1 Based on OM646LA engine test and compared with ACEA A3/B4 specifications
2 Based on severe sludge clean-up engine test
3 Malaysian Automotive Association 2000 -- 2015
4 Based on NOACK and Sequence IIIG engine test