KUALA LUMPUR, 9 November 2017 – Shell Malaysia was named the Putra Brand of the Year alongside winning the Gold award in the Automotive – Fuels & Lubricants category for the sixth consecutive year at the Putra Brand Awards 2017. The Putra Brand of the Year is awarded to the brand which best represents continuous product innovation, with a commitment to brand-building, and exhibits corporate social responsibility.
“We’re honoured to receive these two awards, and we’re thankful to Malaysians for choosing Shell. This win would not be possible without the support of our 10,000 Site Heroes who strive to deliver a five-star experience at our retail stations. Our customers are at the heart of everything we do, and our retail mission is to make their life’s journeys better. This win inspires us to continue innovating our products and services to give customers more reasons to visit Shell,” said Ben Mahmud, Head of Retail Marketing at Shell Malaysia Trading Sdn Bhd who received the award on behalf of the company at the award presentation ceremony.
This year, Shell introduced its new fuels with DYNAFLEX Technology, designed for engine efficiency1, and launched an integrated loyalty programme called Shell Advantage and Rewards (SHARE) for motor oil customers and trade partners. Shell continues to upgrade its shops to provide a better retail experience on-the-go, offering Shell Helix motor oils with PurePlus Technology, quality pastries from deli2go, premium self-serve Costa Coffee, and other local and international food and beverage providers.
As a gesture of thanks, Shell is rewarding customers with 2x BonusLink Points on 12 November 2017 whenever they swipe their BonusLink Card and purchase any fuels or lubricants at Shell retail stations nationwide.
1 Actual effects and benefits may vary according to vehicle type, vehicle condition and driving style.
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Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.