Shell Ramped up the Malaysia MotoGP™ experience for all
Nov 05, 2018
The Shell Hillstand featured a sensory feast with experiential activities for the whole family.
SEPANG- Shell Malaysia elevated this year’s Malaysia Motorcycle Grand Prix (MotoGP™) experience by introducing a sensory feast at the Shell Hillstand, in celebration of its title sponsorship for 2018.
This year’s Shell MotoGP™ welcomed over 103, 000 fans who witnessed the world-class motorsports event. The exclusive Shell Hillstand was a vantage point for the adrenaline-packed action at Turn 13 and 14 of the race at the Sepang International Circuit (SIC), with a live feed broadcast of the race on two large LED screens. Fans had clear views of the track thus further immersing them into the action.
Visitors at the Shell Hillstand were welcomed with a display Ducati bikes at the entrance and had access to a wide selection of food and beverages, available from the food trucks at the venue, Shell’s very own deli2go, Costa Coffee, and TeaLive.
In addition, the Hillstand included a variety of fun games and activities such as the MotoGP™ PS4™ Challenge that offered fans a virtual race track experience and the ‘Super Sepak’ activity, a soccer challenge. A Shell Reflex Challenge activity tested participants’ reflexes and their foot-eye co-ordination respectively. The venue also showcased the Ducati Panigale™ Dyno that provided an opportunity for eligible riders to experience the powerful machine at a standstill.
At the Welcome Centre, guests were welcomed with bike simulators, educational panels, and a 360° video projection on a giant motorbike helmet made from 100% recycled paper. Additionally, bikers had the opportunity to purchase the Shell Biker Value Pack during the race weekend which provided them eligibility to win a motorcycle on a weekly basis till 30thNovember 2018.
For the first time in the history of Malaysia MotoGP™, Shell unveiled its mobile fuel dispenser which enabled visitors to fuel up with Shell V-Power Racing right outside the race tracks. To complete the bikes’ engine performance and protection care, a Shell Advance Ride Thru service was available at the carpark; complimentary with every purchase of Shell Advance lubricant during the race weekend.
“Shell is committed to motorsports development in Malaysia, as evidenced by our title sponsorship for the Shell Malaysia Motorcycle Grand Prix. This year, our Shell Hillstand was designed to offer motorsports enthusiasts a unique experience with activities that incited their five senses. Our success here encourages us to continuously innovate our offerings with the hope of elevating the race experience,” shared Datuk Iain Lo, Chairman of Shell Malaysia.
He continued, “Our technical partnership with Ducati has been invaluable for the continued development of our Shell V-Power fuels and Shell Advance Ultra oils in the most testing environment. The on-going evolution on track has led us to innovate our products as we have a better understanding on what will deliver improved power, performance and protection for our customers’ engines, on and off track. When your bike is in top-notch condition, the degree of control it provides will assure you an enjoyable ride at all times.”
Shell has been the Malaysian MotoGP’s title sponsor in nine (9) of the past ten (10) seasons, since 2009, and has shared a rewarding partnership with Ducati since 1999. Shell supported Ducati Corse in the World Superbike Championship and the MotoGP™ World Championship. With over 150 race wins, this is one of the strongest and most successful collaboration in the world of premier motorcycle racing.
For more information on the Shell Malaysia MotoGP™, please visit www.shell.com.my/MotoGP
Visitors arriving at the Welcome Centre at Shell Malaysia Motorcycle Grand Prix 2018.
The Welcome Centre at the Shell Malaysia Motorcycle Grand Prix 2018, where visitors had a chance to participate in various activities and take photos with Ducati bikes and memorabilia.
Visitors trying out the bike simulators at the Welcome Centre.
At the podium to congratulate the winners of the Shell Malaysia Motorcycle Grand Prix 2018 are (second from left) Minister of Economic Affairs, YB Dato' Seri Mohamed Azmin bin Ali, and (third from left) Chairman of Shell Malaysia, Datuk Iain Lo.
Entrance to the Shell Hillstand, a 1 km stretch which featured a sensory feast with experiential activities and food and beverage options for the whole family.
For the first time in the history of the Malaysian Motorcycle Grand Prix, Shell unveiled its mobile fuel dispenser which enabled visitors to fuel up with Shell V-Power Racing right outside the race tracks.
Visitors at the Shell Hillstand were greeted with a display of Ducati motorbikes.
Note to Editor:
The progression of motorsports with enhanced safety, track design, engine design and the manner which races are conducted have enabled Shell to educate fans on road safety in a much attractive manner.
During the Race Weekend, Shell hosted the winners from its 2017 and 2018 #ShellSelamatSampai School Challenge comprising 40 students from SMK Kidurong, SMK Bintulu, and SMK Cyberjaya respectively. The students were awarded an exclusive pit walk opportunity to explore the race circuit and were educated on safety measures taken by racers to protect themselves while racing. The students were also invited to join Shell to witness the iconic Shell Malaysia Motorcycle Grand Prix race on the 4th of November at the Sepang International Circuit where they were welcomed by Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd.
For further Media Enquiries, please contact:
Senior Manager, Media Relations and Issues Management, Shell Malaysia
firstname.lastname@example.org | +6014-997 6549
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Shell is a global leader in power, energy, and gas technology and is working to meet increasing energy demand and supply challenges by delivering smarter products and cleaner energy, infrastructure, and by developing new energy sources while addressing the impact on the environment. Malaysia is one of Shell’s heartlands. The history of Royal Dutch Shell in Malaysia started more than 125 years ago. Shell currently has a strong market presence in the upstream and downstream sector in Malaysia.
#ShellSelamatSampai(#SSS) is a Shell Malaysia social investment programme that comprehensively drives road safety awareness and behavioral change among motorcyclists and youth, who contribute to the highest fatality rate in road crashes in Malaysia. The School Outreach programme, a key component of the #SSS enables Shell Malaysia to attempt to drive home its ‘Goal Zero’ accident-free zone message through a fun, educational and interactive roadshow to 20 schools in the country.