Syarifah Nurfaizah co-founded AhmadTamar with her husband and together not only are they bringing the best of quality dates to consumers, but they are also creating a livelihood for their surrounding communities through their reseller programme. Joining Shell’s Live WIRE programme in 2019 was a gamechanger for Syarifah and her husband. Being an introvert and always working behind the scenes, the programme empowered Syarifah to be more confident in pitching her business to the public and this propelled her to start joining and winning other business competitions, which certainly boosted the growth of AhmadTamar. Aside from Shell retail stations, AhmadTamar is also on the shelves of 43 retail outlets from Kuching to Miri. Additionally, the company is working on supplying its products to at least 20 Shell stations in Kuching, and another 20 in Bintulu and Miri.