A Homegrown Success
Aug 17, 2022
Born in a 10sqft hostel room in Universiti Malaysia Sarawak (UNIMAS) in 2015, Ahmad Tamar Sdn Bhd (AhmadTamar), a Sarawakian dates business founded by a dynamic husband and wife duo, is proud to have its products on the shelves of seven of Shell stations across Kuching, today. This is how much AhmadTamar, a business that provides a premium selection of dates and dates-based products packed in user-friendly packaging has grown since its humble beginnings, through sheer dedication, hard work and determination.
Syarifah Nurfaizah co-founded AhmadTamar with her husband and together not only are they bringing the best of quality dates to consumers, but they are also creating a livelihood for their surrounding communities through their reseller programme. Joining Shell’s Live WIRE programme in 2019 was a gamechanger for Syarifah and her husband. Being an introvert and always working behind the scenes, the programme empowered Syarifah to be more confident in pitching her business to the public and this propelled her to start joining and winning other business competitions, which certainly boosted the growth of AhmadTamar. Aside from Shell retail stations, AhmadTamar is also on the shelves of 43 retail outlets from Kuching to Miri. Additionally, the company is working on supplying its products to at least 20 Shell stations in Kuching, and another 20 in Bintulu and Miri.
Syarifah and Her Husband
Syarifah Second From Right Front Row During Her Win in Sarawak Shell Livewire 2019
With One of the Retailers Carrying AhmadTamar Products in Her Station